Aug 04

Some basic Search Engine Optimization Principles (Lesson 1) #86

  • Provide titles for each page. Provide different titles for different pages. Make the title keyword-rich and meaningful to the visitors. Make the title to describe the page content accurately
  • Use description meta-tag to describe page contents. Provide different descriptions for each page. Accurately describe the content of the page.
  • Make your urls meaningful to your visitors. Use words in URLs
  • Use an organized and meaningful directory structure for your site. Users should be able to guess where they are at your site [can be security risk though]
  • Provide only one path to a webpage. A page should not be able to be reached by domains, subdomains, and multiple domains. Use .htaccess [301 redirect]
  • Provide easier navigation to your site for example allow removal of part of the url and still make the url work
  • Use text primarily for navigation [anchor tag]. Always, use alt for images and image based navigation
  • Put both XML and HTML sitemap on your site.
  • Have meaningful 404 error pages
  • Always offer useful information and services
  • Update your content regularly. Provide unique contents, unique services
  • Provide contents for users, not for search engines
  • Use descriptive and meaningful anchor texts
  • Use descriptive names for images
  • Prove an image sitemap for your site as well
  • Use heading tags. Also, use them to define the content structure and content hierarchy in the webpage
  • Use robots.txt file to provide/revoke access to certain parts of your sites. Restrict private areas for search engines
  • use rel=”nofollow” appropriately to prevent comment spaming, bringing bad reputation of other sites into your site
  • if you redirect your users to your mobile site for a page/url, make sure the target page also contains the same content
  • Verify that Google recognizes your mobile site
  • Promote your site carefully for backlinking. use ethical services
  • Submit your site including mobile site to google
  • Make use of Google webmaster tools and work on the suggestions as you get from there

Reference: Google Search Engine Optimization Guide

From: http://sitestree.com/?p=5283
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Post Data:2008-09-04 06:36:40

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