Inductive and Deductive Methods for Data Analytics Projects
Deductive: Top-down approach. Take existing theories and apply to data
Inductive: Bottom-up approach. Observe data and derive a hypothesis.
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Examples in Data Analytics:
- Inductive: Analyzing customer purchase data to identify recurring patterns in buying habits, which can lead to new marketing strategies or product recommendations.
- Deductive: Testing a marketing hypothesis about the effectiveness of a new ad campaign by comparing its performance against a control group.
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Ref: Internet/Google AI
In a data analytics project, you may use both of the approaches. Initially, you may use an inductive approach to understand and explore data. Then you use the deductive method to test a specific hypothesis.
Data Analytics, Machine Learning, Data Science
